Goin' Natural | True Beauty Comes Naturally

Our purpose and foundation is established on delivering natural, Organic Certified ingredients

that will improve and enhance the essence of True Beauty – the Natural You!

Goin’ NaturalTM RARE Moisture Butter is infused with organic certified nutrients to seal moisture
in every coil. Our special blend of butters and oils strengthens hair and prevents breakage by

penetrating easily into the roots and feeding them with rare nutrients that restores the natural
PH balance of the hair. Goin’ NaturalTM RARE Moisture Butter can be used daily to enhance
natural styles or maintain braids, twist, or dreads. Details >

Goin’ NaturalTM STRAIGHT TRANSITION Thermic Blend Solution allows you to transition

from relaxer to natural hair without the “BIG Chop.” Our special aminokeratin blend softens

natural new growth to allow excellent straightening with ceramic irons. Goin’ NaturalTM

STRAIGHT TRANSITION Thermic Blend Solution DOES NOT break down the bonds in

the hair like relaxers. Therefore, your straight hair is temporary and can be easily restored

to its natural state. Details >

Goin’ NaturalTM 100% PURE MOROCCAN OIL has been a treasured secret of the Berber
women of Morocco. This rare oil is highly rich in vitamins A, E, F and antioxidants which
translate to PURE LIQUID GOLD for the hair. Our organic certified oil hydrates, repairs
and penetrates to the cortex layer of the hair which leaves the hair nourished, renewed,
and restored. Goin’ NaturalTM 100% PURE MOROCCAN Oil is great for all hair types
|and styles. Details >

Goin’ NaturalTM SILK Defining Twist & Curl Gel enriched formula will instantly sculpt and
defineyour tresses while imparting moisture and shin. With Goin’ NaturalTM SILK Defining
Twist & Curl Gel, you can have the flawless look you’ve always desired! Details >

Goin’ NaturalTM Coconut Love “Co-Wash” Moisture Rich Conditioner is a unique blend of coconut oil and natural humectants that will shower your hair with LOVE … by restoring hydration, detangling the roots and locking in moisture. Coconut Love will soften hair, promote shine and manageability. Great for use on all types of hair. Kinky, Curly, Coily or Straight show your hair some LOVE… Details >

Goin’ NaturalTM Coconut Elixir Moisturizing Shampoo is our special blend of coconut extract, argan oil and enriched organic moisturizers that nourish and protect hair while maintaining the healthiest of your hair. Our Coconut Elixir will detangle, soften and moisturize even the curliest of hair. Kinky, curly, coily or straight … Goin NaturalTM Coconut Elixir is designed just for you … enjoy! Details >